Accuracy, attention to detail, understanding and clarity are four attributes that make for great writing – attributes we adhere to at Crabtree Copywriting.

Accuracy is intrinsic to any written piece as without it the author lacks any professional gravitas; when facts become skewed and messages confused, you lose your authority.

Attention to details is important in terms of both spelling and subject matter. Poor grammar is a key attribute of the unprofessional, especially in business. And online poor grammar breeds distrust.

A writer may not be an expert in all areas, but has to appear knowledgeable in many. In-depth research should be undertaken if there are areas you don’t understand.

Last but not least is clarity. Without clarity in your written work, your readers will become confused and their attention will begin to wane. You may as well write in hieroglyphics. Writing in clear, concise sentences, no more than two lines long, makes even the most complex subjects easy to grasp.